The book itself is full of repetivite “filler” – an excellent showcase of how to turn an idea worth a few pages into a book, well done Seth.
The main points are valid albeit scattered across the pages:
- People are hard wired to want to belong, just waiting for you to lead them as a tribe.
- Reliability, size of company and time in the market are no longer the main selling points, in fact, it may become a liability. People want new innovative ideas, fresh faces and change.
The main steps and principles are mercifully listed on a single page spread (88-89) and are as follows.
- Publish a manifesto. Give it away, make it easy to spread. It’s a mantra and a motto and way of looking at the world.
- Make it easy for your followers to connect with you.
- Make it easy for your followers to connect with one another.
- Money is not the point of movement.
- Track your progress. Do it publicly and make it easy for your followers to contribute to it.
- Transparency is your only option.
- Your movement needs to be bigger than you. An author and his book don’t constitute a movement. Changing the way people apply to college does.
- Movements that grow, thrive.
- Movements are made most clear when compared to the status quo or to the movements that work to push the other direction.
- Exclude outsiders. Exclusion is an extremely powerful force for loyalty and attention. Who isn’t part of your movement matters almost as much as who is.
- Tearing others down is never as helpful to a movement as building your followers up.